Those that work primarily in human resources would think that choosing accountants is all about hiring the right people for the job and making sure that they are getting adequately compensated but at the same time are providing more value to the company than the monetary sums that they are being provided in the form of a salary. Business owners tend to have a different approach when it comes to choosing accountants, and this is because of the fact that they mostly focus on the various accounting firms that they could potentially end up hiring rather than individuals.
These firms are going to be contracted for a short duration of time, but the work they do is quite important. Hence, you would most likely want to choose a firm that you feel like you can trust without a shadow of a doubt. You also need people that are truly competent enough to help you keep your company afloat, and not every accountant out there is going to possess the level of skill required for this sort of thing.
One thing that you should look at if you want to be sure to hire competent accountants is the fields that they have specialized in. Expertise matters a lot, and there are many different forms of accounting out there all of which are quite amazing in terms of the kind of service they can provide you. You want someone with the expertise that you specifically need, so judging firms based on what expertise they have is a good way to start this sort of thing.